When designing Alloy, I chose to steer away from Remington’s traditional green and yellow palette to differentiate it from anything currently on the shelves. Instead, I used different woodgrain textures and grayscale images of game to capture a classic but trustworthy look. I built out a system of “crests” to clearly define the bullet’s caliber and displayed each one prominently on the box. For typefaces, I used Sentinel for its strong presence and paired it with Trade Gothic. To further differentiate the product and reduce waste, I created a custom box dieline that doubles as a target for hunters to test their rounds. I also ensured that the product would be secure in its container by using a tab-pull solution that is tamper-evident.