In an attempt to bring this Asian wine to Western markets, I blended elements from the two cultures in the bottle design. I intertwined Chinese characters for the flavors into patterns that can be seen on the reverse side of the back label through the wine itself. The logo is a simple crest with the Chiin “C” in the center and used the stately serif Caslon and friendly sans Brandon Grotesque to convey both the elegance and approachability of this brand. I chose foil in different colors to differentiate the flavors and contribute to the premium feel of the brand. The bottle itself was chosen over a typical wine bottle for its wide mouth to allow easy access to the plums inside.