Keeping with the homemade spirit of Mama Jo, I chose the handwritten font Pacifico, paired with Lemon Sans, a soft and approachable sans, for the logo. I carried the idea of crumbs throughout the brand because of their organic forms and unique imperfections, an aesthetic I also applied to the pattern illustrations. As Mama Jo bakery is a small company, I designed a logo stamp that can be applied to various standard packaging forms, keeping costs down.