Roam PNW
When the creator of the original Roam San Diego channel, Benel, later relocated with his family to Washington, he brought the channel with him and rebranded it as Roam PNW. To support the transition, I created a new logo that maintained the same visual style while incorporating imagery and colors inspired by the landscapes and culture of the Pacific Northwest.
See the original logo HERE.
When redesigning the identity for Roam PNW, I carried over the same core design language while adapting the imagery to reflect the new region. The unicase forms of the typeface BigSmalls was retained as well as the replacement of the “O” with a camera aperture to symbolize photography and videography. The bottoms of the letters were reshaped into mountain silhouettes instead of the ocean motif, the color palette shifted to earthy greens and natural tones inspired by the Pacific Northwest landscape, and the same worn texture was retained to maintain continuity with the original brand give the logo a more organic, adventurous feel, though I made it more subtle than the original.
