Tours+ is a travel agency offering local and international tours, discounted tickets, and other services to help military members and their families create memories during a perfect vacation. Mainly targeting couples ages 20–40 and families with a love to explore, the brand is energetic and colorful while maintaining the flexibility necessary to represent the diverse offerings and locations Tours+ gives their customers access to.

To work with the preexisting logo, I created a system of interlocking line icons colored with the palette used in the logo. This system is captivating both at a distance because of the eye-catching colors used and also up close where one can identify the individual travel symbols that span cultures and languages around the globe. I chose the simplicity and strength of Akzidenz-Grotesk BQ as the main brand typeface to offset the busyness of the icons. I also incorporated a pin drop icon throughout the brand’s visual messaging to reference maps and adventures.