Widow’s Gift
The Widow’s Gift is a ministry that helps couples prepare for the possibility of losing a spouse by providing guidance on important practical steps such as organizing documents, planning wills, and preparing financially and emotionally through educational seminars. After a loss, the organization offers community and coaching to support widows in healing, rediscovering purpose, and moving forward with confidence.
The Widow’s Gift already had an existing logo, but it wasn’t well suited for their primarily digital use. In refining the mark, I simplified the design by removing background shapes and unifying the “W” and “G” into the same color, creating a more cohesive identity. I also aligned the elements more precisely, which highlighted the upward arrow in the negative space. In addition to the logo refinement, I designed sheet inserts for their program binders, business cards, and flyers.
